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VEHLA’s Founder Reveals How Her Eyewear Brand Went Viral Overnight

Vehla Eyewear Dixie Tort Sage

If anyone understands the 2021 TikTok generation, it’s  founder Georgia Williams. The visionary, who debuted the eyewear brand in 2019, with her husband, has managed to entice young, stylish people everywhere with her cool, casual and sexy designs.

Almost overnight, celebrities and social media stars chose VEHLA as a favorite and launched it into the viral sensation atmosphere in which it remains today.

Williams, an active online shopper, started the company after realizing it was difficult to easily shop online for well-designed luxury sunglasses that were also somewhat affordable.

With VEHLA, the founder said her first priority has always been quality. "Without a quality product we would not have been able to grow into a global business selling into over 50 countries," she said.

Upon launching in Miami in 2019, the team did their first major influencer photoshoot with Jen Cellabos (@endlesslyloveclub). Following the campaign, they started to attract interest from other influencers and celebrity stylists, which eventually resulted in their sunglasses being worn by stars like Bella Hadid, Kourtney Kardashian, Kendall Jenner, Alessandra Ambrosio and Emily Ratajkowski.

With VEHLA, the founder said her first priority has always been quality. "Without a quality product we would not have been able to grow into a global business selling into over 50 countries," she said.

Upon launching in Miami in 2019, the team did their first major influencer photoshoot with Jen Cellabos (@endlesslyloveclub). Following the campaign, they started to attract interest from other influencers and celebrity stylists, which eventually resulted in their sunglasses being worn by stars like Bella Hadid, Kourtney Kardashian, Kendall Jenner, Alessandra Ambrosio and Emily Ratajkowski.

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